Example:

Publicizing A New Line of Women’s Clothing

Suppose the purpose of “get publicity” is to help sell a new line of women’s clothing. While PR cannot ensure sales, a sound publicity program can generate the awareness and possibly build the motivation necessary for sales to occur. So, “get publicity” could change into “increase awareness of our new line of women’s clothing within the next six months among women in the top 10 ADIs, between the ages of 40 and 64, with household incomes of $50,000 and up.”